Great Northern Brahman Sale
Emporia Communications is the official marketing, communications and design consultant for the annual sale.
In 2021, the Great Northern Brahman Sale started out as a brand new sale on the annual brahman sale calendar, engaging Emporia Communications to develop the sale’s brand identity and logo. The brief was to ensure the logo was unique, bold, and to stand out from the crowd from the long list of existing annual brahman cattle sales.
Playing on the sale’s official name, Emporia Communications designed a bold logo that had a unique icon to complement the title. It stands out in the crowded marketplace, with a striking brand identity that is like no other.
Emporia Communications has since been working with the Great Northern Brahman Sale team as their official marketing, communications and design consultant. This includes the development of:
annual marketing and communications strategy
official annual sale catalogues
print and digital advertising
sponsorship prospectus and sponsor relationship management
managing the social media account including designing graphic content
flyers
sale day signage
copywriting for all sale collateral.
